Bottle Shock to the System

This is the wine movie of the moment with rave reviews from Rolling Stone Magazine and Variety, although i have not even seen it yet.

But what i love about the notion of this movie, is the whole idea that the hegemony of French wine dominance has some how been broken by a new world region and surpise surprise it was the Californians that did it in 1976.

Not knocking the French, as respect must be paid where respect is due with regard to the centuries of fine wine development and culture, which has come from the old world master of vitculture.

When you walk into any decent restaurant in London the wine list is evenly scattered from Australia to Chile, from South Africa to New Zealand and you can see how far new world wines have come.

Of course its another Hollywood wine movie set in America, but hey, A listers and B listers love thier wine. I´m astonished Coppola has not come up with something off the cinematic vine yet.

What i find most important about this peice of celuliod plonk is that wine and all its beauty are being taken to the masses and in some way helps the industry by getting small drops of wine education through to those who would perhaps never pick up a book on the subject.

I must say that i cannot wait to see this movie and i cant help but notice that the wine movie genre has not been exploited that much, as though not all of the terroirs have been used in the world to make wine and that there is still room for more on the subject in distinct terriors on different continents.